web writing & social media.
Here are some examples of content I have written for previous employers. These include blog content, articles, and social media content.
Web writing is very different than writing for a book or magazine. When writing for the web, it is important to write in more plain language than you would otherwise. A healthy serving on images to break up the text is important too so that your readers won't experience fatigue and leave your article to do something else.
Social media is a significant piece of any successful marketing strategy because seeking out businesses on their social platforms has become a big part of the buying process. It is a fast and easy way to get a snapshot of the company they are considering doing business with and a lot can be learned about a company's brand by how they manage their social media
New Hampshire Restaurant & Lodging Association - Web Article & Social Media
This was a fun one! I was given the opportunity to write an article for NHLRA about the ways propane can improve businesses in food service. See the full article on pages 23-24. Image above was also used to promote the article on Facebook and Linkedin in April 2025.
Bid Season - Social Media
Depending on your target market, there are optimal times of the year for submitting your bids for pieces of business. Above is an example of what I have posted to social media to keep my customers aware that the time for submitting their school bids is coming and to contact a member of the sales team to learn more about the best child-safe options for their janitorial and sanitation related bid submissions.
Webinar Promotion - Social Media
Keeping customers informed about your products and capabilities is paramount to business growth. Here is an example of a webinar registration invitation that I created, and used as a template, to promote a bi-weekly webinar series that I planned and hosted for nearly two years.
Blogging
This was the first blog that I wrote for Palmer Gas & Oil. It is about what propane gas is, it's benefits, and the ways it is environmentally friendly. This was designed as a simple educational piece for homeowners who use propane, or are considering transitioning away from oil for heat. I wrote all of their blogs from February 2025- October 2025.
Social Media - Raven & Wolf
Raven & Wolf makes handmade crochet goods like baby blankets, afghans, and hats. Here is an example of a social media post announcing the addition of a new item to the inventory. See the full store here!
Social media is very important for the visibility of all business, especially small ones. A strong channel mix and consistent posting is key to being found and gaining followers. Depending on the nature of your business, some platforms are more advantageous than others. For example, handmade goods do well on platforms like Pinterest, Instagram, and Facebook, while a B2B technology company may find their customers on LinkedIn, Twitter, or YouTube.
Social Media - Holidays
In the holiday season, it is important to find a way to incorporate it into your content. This is an social media ad I made for a supplier partner that specializes in Third Party Logistics (3PL).
Social Media - Co-Marketing
Partnerships are important, and so is making steps to highlight those partnerships whenever possible. Here is an ad I made for social media highlighting are great partnership and promoting their services.
Social Media - Best Working Wipe
This is a promotion I created for a former customer that was posted to social media directing viewers to a special article about their business in Industrial Supply Magazine.